Understand elevator pitches and their importance. Learn when, where, and why to elevator pitch. Learn how to make your elevator pitch stand out and see examples for various circumstances.
An elevator pitch may help you build a rapid, professional connection. This excellent tool lets you swiftly communicate two or three business or professional highlights in various scenarios.
Learn why, when, and where to utilize elevator pitches in this tutorial. Discover pitch components and how to make it stand out. See some elevator pitches to get ideas.
An elevator pitch?
An elevator pitch conveys vital information fast. Imagine taking an elevator with a corporate boss you want to speak to to comprehend an elevator pitch. Your 30–60-second presentation must grab their attention, get to the point, and end swiftly.
This quick elevator pitch doesn’t have to happen in an elevator. An elevator pitch works at corporate events, job interviews, and office hallways and break rooms.
Why use elevator pitches?
You may use an elevator pitch to introduce yourself or offer something others may desire. An elevator pitch makes a good first impression quickly. It informs the audience, whether you’re selling a company, presenting yourself, or applying for a job.
Use elevator pitches when and where
Elevator pitches are useful in many contexts. Consider these locations or scenarios:
Trade show
Those advertising a product or service will likely visit trade shows. Your elevator pitch must be quick and entertaining to attract clients and sell.
Industry event
Your elevator pitch might help at a conference or business gathering. You may find a customer, business partner, or professional connection. Make your message unique for each individual you encounter.
Career fair
When job hunting or contemplating a career shift, prepare an elevator presentation for a career fair. Employers talk to many individuals at these events, but a good elevator pitch might help you get noticed and potentially a new job.
Workplace
Workplaces provide elevator pitch opportunities. One may be useful when:
-Talking to a board member before meeting
-Project collaboration with a coworker
-Talking to a boss in the break room
-Meeting an in-house trainer
-Lunching with a prospect
A job interview
Employers and recruiters often want to know “a little bit about you.” You may respond with a polished elevator pitch. You may briefly mention your schooling, employment experience, and why you’re a good fit.
Social or web profile
Website and social media bios should be brief and useful elevator pitches. In seconds, potential clients, investors, and consumers may learn about your talents, expertise, goods, and services.
3 elevator pitch components
Draft your elevator pitch before delivering it. Maintain a natural pitch by employing terminology you would use in everyday conversation with a respected person. Keep your pitch brief with these additions.
1. Pique interest.
Start with a remark or question to grab your audience’s attention. Consider what will excite the individual you’re pitching while discussing yourself, your product, or your concept. It may be the only step you have time for, so sparking curiosity may lead to subsequent talks.
2. Present worth.
Tell your audience how you can fix their issue or pain point using reasoning and facts. Consider what talents, goods, or ideas this individual would desire or need before presenting your offer. Give an example of how you tackled a comparable situation to impress.
3. Request.
If your pitch is for an appointment, business card, or further information, ask for a follow-up. Make sure your proposal is sensible and relevant to your supervisor, recruiting officer, or angel investor. Instead of asking for a promotion, job, or investment, request a meeting or call to explain why.
After writing a first draft, remove unneeded words from your proposal. To intrigue your audience, keep it 30–60 seconds.
Make your elevator pitch stand out
Well-crafted elevator pitches may grab attention in just 60 seconds. These ideas will help your pitch capture and hold attention.
Remember your goal.
Remember your goals while presenting your elevator pitch. Focusing on your goal should help you recall everything from the chat.
Prepare and practise.
Rehearsing and presenting your elevator pitch displays your expertise and credibility. Record and practice your pitch in front of a mirror to gain confidence. Be ready with a business card. Doing so displays professionalism and lets your audience contact you.
Speak naturally.
Your elevator pitch should be genuine. Maintain your natural voice and utilize common terms to simplify your terminology.
Speak clearly.
Slowly and clearly communicating will help your audience comprehend. Speaking too hastily might muddle your words and distort your message.
Show self-assurance.
A few non-verbal communication methods might boost your elevator pitch confidence. While speaking, stand up straight, shake hands, and look at your audience.
Apply your proposal to each occasion.
Customize your elevator pitch by considering how your service will benefit each listener. Ask inquiries about your listener’s position to adapt your pitch.
Follow-up.
After your elevator pitch, email or message on a professional social media page. Mention where and how you met, thank the individual for their time, and offer to speak again by phone or in person.
Examples of elevator pitches
Viewing samples for various scenarios may help you write your elevator pitch.
Career fair pitch:
Hi, I’m Brenna Jacobs. I’ve been an environmental lawyer for a Phoenix land development business for seven years, but I want to work in government in DC because I grew up there. Where do you think I should spend my energy?
The elevator pitch is brief, natural, and pleasant, without overwhelming the listener. The pitch may result in a job interview or other opportunities, which is a win-win.
Service sales pitch:
Hi. Joshua Tate, Howard University marketing master’s graduate. Recent reports say your startup is creating natural dog products. I had a fantastic internship at a local health food shop last year, helping them increase second-year sales by 14%. I’m a dog owner and environmentalist, and I’d love to discuss some unique marketing ideas for your product.
This brief presentation includes a master’s degree in marketing, personal passion in product line, and good sales numbers. It will likely intrigue the listener, and you may make a business contact.
